Campaign and Donor Relations Manager


Reporting to the President, the Campaign and Donor Relations Manager’s primary responsibility is
implementing fundraising processes to create growth in dollars raised to invest in initiatives and
programs to improve community conditions under Education, Financial Stability and Health in Gaston
County. The position is measured based on outcomes that lead to greater awareness about the work of
United Way, donor engagement and increased contributions. Key Responsibilities:

Resource Development:

Working with the President, identifies and develops new opportunities for resources including
expansion in existing accounts as well as potential new companies/investors

  • Maintains and builds solid relationships with corporate partners and their employees. Works
    closely with board/ volunteers to help build these relationships with a team approach
  • Primary staff liaison to the volunteer Campaign Chair(s)
  • Conduct workplace campaigns ,special events and requests for sponsorships and corporate gifts
    to achieve annual goals
  • Positively represents UWGC at networking activities, events, strategic partners and other
    outside activities that contribute to relationship building and visibility
  • Working with the President, helps identify and cultivate leadership donors
  • Primary staff liaison to Board’s Resource Development Committee
  • Prepares reports of current fundraising status for Campaign Chairs and Board

Event Planning

  • Plans and coordinates UWGC annual meeting including securing sponsorships
  • Plans and coordinates annual Purse Power including securing sponsorships
  • Works with President and Board to plan and execute individual leadership events
  • Other events as assigned within scope of position.

Professional Competencies:

Relationship Focused:
Is able to communicate effectively to develop, grow and sustain productive relationships, forge
partnerships, collaborate, and strengthen both internal and external relationships.

Results- Driven
Is personally accountable for results achieved. Is able to adapt to ever-changing environments. Is
extremely organized and detailed oriented, able to plan, think strategically and is creative. Able to use
technology and be strategic in their approach, innovative and appropriately persistent.
Self-motivated and achievement oriented.

Builds solid board and volunteer partnerships
Focuses on meeting the organization’s mission, vision and goalsAdditional Competencies, Attributes & Knowledge

  • Ability to recognize organizational-wide priorities and work cooperatively to support their
  • Ability to generate excitement and energy around the organization’s mission and activities,
    encouraging others to provide financial support
  • Innovative and creative thought processes – “out of the box thinking” capabilities
  • Comprehension and appreciation of metric and performance indicators used to measure
    progress in resource development
  • Proficient public speaking and writing skills
  • Ability to work effectively with staff and volunteers from diverse backgrounds
  • Unquestionable integrity; a long-term perspective; strong sense of accountability; a practical
    ability to get things done; wisdom and good judgement, a fair and thoughtful approach to
    management; flexibility and courage to shift direction; attentive to budgets; excellent verbal and
    written communication skills and a sense of humor


  • Bachelor’s Degree from an accredited college or university preferred.
  • 5- years fundraising/development experience preferably in a non-profit environment or relevant
    sales experience
  • Knowledge of MS Office Applications, including Word, Excel, PowerPoint, database experience,
    social media experience, digital technology experience for video conferencing

United Way Core Competencies for All Staff:

Mission Focused: Believes in the mission of United Way of Gaston County to create real social change
that leads to better lives which drives our performance and professional motivation

Brand Steward: Understands his/her role in growing and protecting the reputation and results of the
United Way